What does an expert information user look like?

If you use one or more insight services: know their strengths and weaknesses. With a wider insight services portfolio, needs analysis can help you effectively marry breadth with detail. You will have specific needs, and they may defeat the most expert generalist provider.

There are many ways to gain access to research and opinions from the premier insight providers, even if you are not an ongoing client – particularly if you are a smaller business with limited budget. Know what you can get for free, and when it's worth paying for an occasional specialist report.

News coverage is valuable, but reporting can be inaccurate. Users need the skill to go behind the news to find the original sources.

Your community needs to learn to use the right sources, and to use the sources right. We can help you develop a team of expert users of external information.

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