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The Panic Cycle captures our understanding of how to derive value from your insight service portfolio; and how not to! Some teams use external insight – in a panic – when a project or strategy goes astray. But this can be a springboard to full strategic value.
InformationSpan knows the capabilities and limitations of both mainstream and niche insight providers. Our DRAKE methodology supports a clear needs analysis, and for a matching procurement strategy.
Not all providers are equal, and not all work in the same way. We can share our knowledge and experience of the marketplace. We know who can connect you at the highest level, and how to find your own sources. We have a database of over 400 varied providers, and our own knowledge of both people and technologies. And we understand how to match research and hard-headed assessment to innovation and competitive advantage.
We can help you build your portfolio, and manage it to deliver proven value.
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