Insight Services is InformationSpan's term for IT analyst, advisory and research services.

At the most basic, you sell research reports on the web but you're not valued beyond being a commodity supplier.

You've no assurance of future business.

At an intermediate level, there's real value.

But ... your client's perception of the relationship may not match yours.

A strategic partner would know how to drive and measure the quality of the relationship, and how to prove its value.

Few insight providers, even the biggest, truly reach this level.